mCaffeine launched their latest creation, the ‘Eyes On You Serum Concealer’. This product aims to combine the best of makeup and skincare to offer consumers a solution that not only conceals but also treats under-eye darkness and blemishes over time.
The ‘Eyes On You Serum Concealer’ taps into the magic of caffeine, celebrated for its benefits. Unlike traditional concealers, it doesn’t merely mask dark circles and puffiness but aims to actively reduce them over time. mCaffeine aims to offer inclusivity with four different shades for Indian skin tones and types, named, Almond Milk, Walnut Crush, Caramel Blend and Biscoff Shake.
The ‘Eyes On You Serum Concealer’ claims to carry a creamy, lightweight, hydrating formula that provides ample coverage without the heaviness or cakiness associated with conventional concealers. Its non-cakey texture, spreadability, and the added benefit of SPF 15 aims at ensuring a seamless application. Furthermore, its non-creasing formula aims to provide a fresh, all-day look. The four natural skin-color shades range from fair to dark.
Priced at INR. 499, this serum-concealer claims to also incorporate the dark spot-fading power of Vitamin C. Meanwhile, the infusion of Hyaluronic Acid aims to ensure that skin remains hydrated, to effectively revitalize the delicate under-eye area by replenishing moisture levels.
As the brand continues to expand its beauty segment, the team aims to create products that offer both makeup and skincare benefits, and set a new standard for beauty routines.
Tarun Sharma, CEO and Co-Founder, mCaffeine, stated, “The ‘Eyes On You Serum Concealer’ isn’t just makeup; it’s your secret weapon for flawless beauty that’s both instant and enduring. We’ve brewed this concealer to perfection, and it’s here to spark a revolution in your daily skincare and makeup routine. This product embodies the evolving beauty industry’s demand for multifunctional solutions that bridge the gap between cosmetics and skincare. It caters to consumers seeking instant cosmetic enhancements while providing lasting skincare benefits, reflecting a broader industry shift towards holistic beauty. As mCaffeine pioneers this transformative approach, the ‘Eyes On You Serum Concealer’ is poised to redefine beauty standards.”
Vikas Lachhwani, Co-founder and Director, mCaffeine, stated, “The ‘Eyes On You Serum Concealer’ is a game-changer for confident young women seeking simplicity in their beauty routine. Crafted for everyday use, this unique concealer combines coverage with skincare benefits. Infused with caffeine, Vitamin C, and Hyaluronic Acid, it not only provides excellent coverage but also deeply nourishes your skin. At mCaffeine, we understand the need for products that enhance both your appearance and confidence. This serum not only makes you feel beautiful inside and out but also streamlines your beauty regimen by offering multiple benefits in one product..”
This latest addition to mCaffeine’s product line aims to reaffirm the brand’s dedication to offering innovative and effective personal care solutions. The ‘Eyes On You Serum Concealer’ is now available for purchase on mCaffeine’s official website and e-commerce platforms.
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