Street style is the synonym for cool. Its influence and appeal can be traced back to dedicated photographers who spent their days scouring city streets for glamorous outfits, unexpected clothing combinations, and that sense of effortless grace. For generations, New York City was the primary source of these images, in which elegantly dressed women jetted across avenues, underground zeitgeist makers showcased their creativity, and personal style was on display. Here, photographers captured what proved to be a highly individual, eye-catching, and captivating interpretation of fashion, and it was soon dubbed “street style.”
Arguably, the most memorable street style moments come in the winter, when coats take center stage, layered in creative ways over wardrobe staples. And the most iconic coats of them all? The ones from the Max Mara collection. It comprises four silhouettes—the cozy Teddy, the sleek 101801, the elegant Manuela, and the relaxed Ludmilla—in classic designs that reflect the power quality outerwear has to transform any outfit. Worthy of the investment, they’re the ultimate blend of modern and classic, timeless and fashion- forward.
With the streets of New York City as their background, these images are an homage to those iconic street style photographers who explored the art of self-expression through fashion. We infused memorable moments with a distinctly modern flair, crafting every look around the Max Mara collection. The result is an energetic interpretation of timeless style married with the most modern styling. Read on to discover just how a truly exceptional coat can make any attire extraordinary.
All Wrapped Up
Max Mara’s Manuela wrap style, with its wide lapel collar, was first released in 1998; the pure camel-hair creation is in equal parts luxurious and laid-back. Worn cinched or untied with an air of slouch, it’s a showstopper when layered over coordinating neutrals to lend an air of polish to everyday outfits.
Tonal Touches
Monochromatic dressing exudes elegance while appearing effortless. Cap off a camel midi skirt and coordinating sweater with a coat that’s equally as streamlined, like Max Mara’s Ludmilla coat. Made of cashmere, the classic drapes beautifully to create a sophisticated silhouette. The coordinating belt is a chic cincher.
Textural Contrast
Whether it’s chunky knits against fine cashmere or sleek wool worn with leather, playing with textures infuses neutral staples with exquisite interest. One easy way to amplify that effect is with the Teddy coat, its glamorous style is beloved by celebrities and influencers alike. Made with alpaca and wool, it resembles faux fur, lending a rich finishing touch to a look.
Make the Details Count
One trick to an iconic street-style look is incorporating the right accessories to enhance, rather than distract from, a classic coat. Pair sharp black sunglasses with a white Teddy coat, or grab a leather handbag to add a touch of contrast to finish your look.
Easy Does It
Max Mara’s 101801 is the brand’s best-known piece and an instant style maker. The wool and cashmere-coat features welt pockets and an oversized fit, so you can easily layer it over blazers.
Art Direction by Mandi Hayes; Director of Photography by Allan Chavarria; Creative Production by Hannah Miller; Casting by Delaney Dierdorff; Editing by Jaclyn Palermo; Wardrobe Styling by Rebecca Dennett; Hair by Akihisa Yamaguchi; Makeup by Rei Tajima.
Writer
Diana Tsui is a stylist and writer living in New York City. She also writes for The New York Times, W, Elle, and more. Previously she was the senior market editor at New York Magazine’s The Cut.
