Music managing mogul Deb Antney is on the hunt for the world’s next female rap star.
Deb’s House, a new unscripted series that follows Antney on her search will debut on ALLBLK, the streaming service for Black television and film from AMC Networks, this summer. AMC Networks made the announcement during Tuesday’s Television Critics Association panel.
According to AMC, the series will feature eight up-and-coming female artists who move into a shared house to compete to become Antney’s next “rap protégé.”
In additional to exceptional lyricism, Antney will also be on the lookout for dedication and the willingness to make sacrifices on the road to hip-hop stardom.
“I envisioned a competition show that deviates from the norm—one centered around personal growth and self-competition,” Antney said in a statement. “Collaborating with (co-creator and co-EP) Rasheed to bring this vision to life has been an incredible journey. Witnessing the music industry veer away from artist development towards a focus on superficiality and explicit content prompted my desire to return to the core values of true lyricism and mentorship. The search for the next female rap sensation in Deb’s House is my way of reigniting that passion. The selection of our show as ALLBLK’s first commissioned competition reality series is truly thrilling. My sincere appreciation goes to my AMC Networks family, particularly Brett Dismuke, for their steadfast belief in this transformative project.”
Added Brett Dismuke, Head of Content, ALLBLK & WE tv: “Deb Antney is no stranger to the AMC Networks family, appearing on popular WE tv series Growing Up Hip Hop Atlanta, Waka & Tammy and Executive Producing the upcoming scripted series Bev Is Boss. Ms. Deb is a pioneer and influential voice across the music industry who has discovered, established, and guided the careers of some of hip-hop’s most prolific and successful artists. We cannot wait for our ALLBLK audience to join the search and ultimately see who Ms. Deb crowns as the next iconic female MC.”
Antney rose to fame for breaking the careers of several high-profile artists, such as Gucci Mane, French Montana and Nicki Minaj. She is the mother of acclaimed rapper Waka Flocka Flame and is infamous for her ‘no holds barred’ approach to the business.
Deb’s House is executive produced and created by the partnership of Antney and Rasheed J. Daniel. Vanessa Phillips serves as co-executive producer for TeamSheed and Tina Brinkley Potts serves as co-executive producer for TAG Multimedia.
