Nail Technician Lara Solway: From Plymouth to Celebrity Clientele
From the comfort of her home in Efford, Plymouth, 24-year-old Lara Solway has etched her name into the annals of the nail art industry, attracting a clientele that includes not just local patrons but celebrities as well. Operating as a nail technician for the past seven years, Lara’s custom nail designs have found a significant following, both within her community and on the digital platform TikTok, where she boasts nearly 1 million followers.
Tapping into the Power of Social Media
Unlike traditional nail salons, Lara’s business model thrives on its versatility. She offers ‘made-to-measure’ nails that can be delivered to clients irrespective of their geographic location. This innovative approach was particularly beneficial during the first wave of COVID-19 lockdowns, during which she turned to TikTok to showcase her work. The social media platform not only provided a captive audience during a period of global isolation but also served as a springboard for many of her videos to go viral.
Celebrity Clientele and Memorable Designs
Among her illustrious roster of clients is Princess Andre, the daughter of celebrities Peter Andre and Katie Price. Princess approached Lara for custom nails for her birthday, a request that was later followed by a demand for ‘holiday’ nails. The French-style set that Lara designed for Princess, adorned with jewels and glitter, was described as ‘a little bit out there’. Singer Tallia Storm is another name in Lara’s star-studded clientele. For Tallia, Lara has crafted nails that have graced music videos and events, including a single release party in London.
From Salon to Stardom: Lara’s Journey
Lara’s career trajectory hasn’t always been lined with glitter and glitz. It began in a salon, where she honed her basic skills as a nail technician. The artistic techniques she now employs, those that set her work apart, are self-taught. Today, her clientele extends beyond celebrities and includes a regular customer base in Plymouth. Lara views nail art as more than just an aesthetic choice. She believes that it empowers women, offering a means to express personal style and instil confidence.
As a testament to her talent and dedication, Lara has been shortlisted for the prestigious title of Nail Technician of the Year at the Official Hair and Beauty Awards 2024. The results, eagerly awaited, will be announced at a grand event in Birmingham.
