LỰU ĐẠN Drops a Weapon
On November 6th, the designer menswear label, LỰU ĐẠN, released “The Slasher” Santoku Knife, developed in collaboration with Japanese heritage artisan, Kikusumi. “The Slasher” is part of the SSENSE XX program, celebrating SSENSE‘s 20th anniversary.
Handcrafted by skilled artisans in the Japanese countryside, “The Slasher” embodies the precision and tradition of Samurai sword craftsmanship. The knife, forged with Damascus Steel, boasts a Tsuchime hammered finish and a Fuki-Urushi lacquered Keyaki Handle, priced at $590 USD, and is exclusively available on SSENSE.
“The Slasher” chef’s knife represents a fusion of Asian heritage and modernity, described as a testament to embracing greatness, one slice and dice at a time, whether you’re a professional chef or an aspiring assassin. The campaign, shot by photographer Peter Ash Lee, is a nod to late-night infomercials of the 90s, featuring Peter Ash Lee in the role of a salesman persuading the audience through a static screen.
LỰU ĐẠN’s mission is to redefine Asian masculinity, celebrating pride in heritage and identity. In a world where fashion and culture intersect, LỰU ĐẠN makes a mark, turning a kitchen tool into a statement of Asian pride and defiance. “The Slasher” Santoku Knife is a symbol of LỰU ĐẠN’s vision and the brand’s commitment to pushing the boundaries of fashion.
