OPI’s latest gel line of products —GelColor Intelli-Gel System—not only aims to help users achieve their ideal manicure, but also contains a self-correcting formula that self-levels and stays put for a controlled application.
Powered by the OPI Intell-Gel Technology, the new launch features various colors, including 100 classic and best-selling shades.
“I am very excited about this new and improved iteration of GelColor,” said OPI co-founder and brand ambassador Suzi Weiss-Fischmann. “As the world’s #1 professional nail care brand and a company born in-service of nail professionals, being able to offer an unparalleled level of quality for both technicians and their clients is so important. The GelColor Intelli-Gel System delivers brighter, richer hues with superior color coverage and smoother, more even texture for nails and nail art that will surpass expectations.”
Featuring a formula that contains bold pigments and shine, the polishes offer three weeks of professional wear, and come in a new vegan and HEMA-free formula, per the brand.
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“I can confidently say that the GelColor Intelli-Gel System is OPI’s smartest gel ever,” remarks OPI Research & Development Vice President Sarah Fairneny. “OPI Intelli-Gel Technology self-corrects with every stroke, eliminating streaking, and the carefully designed Intelli-Brush makes application effortless. The enhanced formula with rich pigmentation offers a superior experience that we know professionals and their clients will love.”
In addition, each polish comes with a new Intelli-Brush that contains a patent-pending stem with center channel that allows for easy product pickup, control and flow that can cover the nail in just one stroke.
“We’ve also created a formula that’s vegan and HEMA-free, AND delivers a superior application experience for the Pro,” adds Fairney. “This new standard for GelColor was developed by our team of OPI scientists working with nail professionals, through thousands of hours of research and testing, making it our most intuitive and performance-driven launch ever.”
OPI GelColor Intelli-Gel System will be available in North America in 100 shades plus Super Base Base Coat, Super Gloss Top Coat, Super Matte Top Coat and Super Gloss No Wipe Top Coat.
