Brows are always getting updated; in fact, brows are the easiest giveaway for identifying a particular makeup era, as they’ve undergone so many evolutions. The ultra-thin eyebrow has reared its tweezed head many times over the last century, from the 1920s and 30s, coming back again with a vengeance in the 90s. The plucked trend is usually followed by a contrasting revolution, with a fuller brow taking its place. However, in the 2010s, the style was a heavily stenciled, deliberately shaped brow.
“Well-defined and etched-out ‘Instagram-worthy’ brows brought all the attention to influencers and glam gurus, [which] made everyone realize how important brows are,” Shanzey Al-Amin told Byrdie of the 2010s. “The focus was on growing and grooming eyebrows and having them become an identity feature. The influence of celebrities and major makeup artists boosted and brought forward the ever-growing brow industry.” We saw that frequently in YouTube makeup tutorials and, of course, on social media. While the look isn’t bad, per se, it’s certainly a dated way to wear one’s brow. The look now is fuller and bushier with an emphasis on keeping the natural shape and growth.
