The combination of shimmer and pastels is gorgeous, and combining blues and lilacs makes us think of a cotton candy cloud. The look is deliberately over-the-top, with shadow applied to the lids and under the eyes. Instead of going matte with pastel tones, the shimmer amps up the whimsy to this look. ColourPop Cosmetics has everything needed to achieve this in their fade into hue palette for $35. This look doesn’t use a thick, black liner or false lashes. Instead, ground it with a dark, vampy purple lip.