Pusha T and Pharrell have worked together countless times in music, but now they’ve expanded their collaborative relationship into the world of fashion.
On Monday (July 8), it was announced that King Push is the newest brand ambassador for Louis Vuitton, the luxury fashion house where his close friend and collaborator serves as the creative director of menswear.
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“Their shared history promises dynamic future avenues of expression and further affirms the maison’s ambassadorial circle to be those forging today’s contemporary landscape across industries and fields,” LV said in a statement, per WWD.
“His ambassadorial nomination at Louis Vuitton is a testament to his commitment to artistry and a strong personal style, both echoing the maison’s own dedication to unique expression across fashion and culture.”
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The company added: “Pusha T’s role as house ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe. The maison looks forward to this exciting collaborative journey ahead.”
To kickstart the new partnership, the Clipse rapper stars in a new LV ad campaign which sees him modeling items from the esteemed brand, including a black sweatsuit alongside signature vintage trunks.
Pusha T is no stranger to repping Louis Vuitton. Just last month, he walked the runway at the brand’s Spring/Summer Men’s 2025 fashion show in Paris alongside his brother and partner-in-rhyme No Malice, where the Virginia duo debuted a new song.
Titled “Birds Don’t Sing,” the John Legend-assisted track is taken from an upcoming Clipse album produced entirely by Pharrell, the first from the duo since 2009.
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It finds Pusha and Malice paying tribute to their late parents, who passed away within six months of each other between late 2021 and early 2022.
“Lost in emotion, mama’s youngest/ Tryna navigate life without my compass/ Some experience death and feel numbness/ But not me, I felt it all and couldn’t function,” the former raps.
The brothers Thornton previously premiered another unreleased song at Pharrell’s inaugural Louis Vuitton’s show last summer, sparking a brief feud with Jim Jones thanks to some choice lyrics.
Pusha T joins an elite group of artists to have worked with Louis Vuitton since Skateboard P filled the late Virgil Abloh‘s shoes.
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Tyler, The Creator released a capsule collection with the fashion giant earlier this year, Rihanna was the face of Pharrell’s first menswear collection, and JAY-Z delivered a rare performance at the Neptunes producer’s aforementioned fashion show last year.
