Exclusive: Ted Field’s Radar Pictures has teamed with For Us By Us Studios to develop a scripted series about the iconic Fubu hip hop clothing brand.
The Fubu (For Us By Us) series will chronicle the story of the brand where money, power, and hip hop fashion collided to create a $6 billion empire.
Fubu was founded in 1992 by J. Alexander Martin, Keith Perrin, Carlton Brown, and Shark Tank star Daymond John. “Rising from the gritty streets, it shattered norms and blazed a trail for urban fashion,” with its ascent “marked by bold moves, high-stakes gambles, and a relentless hustle that turned a dream into a global sensation,” according to the press release.
The Fubu series also “delves into the controversial moments, the power struggles, and the untold stories behind the scenes.” Viewers can “witness the clashes, the triumphs, and the scandals that defined their path to greatness.”
“We see…
