Retail India News: INNISFREE Unveils Refreshed Look and Sustainable Approach to Beauty Scene in India
The renowned Korean beauty brand, INNISFREE, has revealed an enticing new identity with the tagline “Clean Island, where clean nature and healthy beauty coexist happily.” This concept perfectly embodies the essence of INNISFREE, beloved by beauty enthusiasts globally. The rebrand encompasses a fresh visual identity, an updated website, and eagerly anticipated new product offerings.
INNISFREE’s original color, Active Green, now prominently graces the brand’s packaging, symbolizing vitality and vigor. Through this rebranding effort, the brand, which has a decade-long legacy, aims to underscore the potency of natural ingredients for nourishment while bringing the ingredient journey to life.
INNISFREE has always strived to deliver clean, eco-friendly and vegan products, using science to deliver the best results. The new product range has been developed with a completely vegan grade formula. With its new identity, the brand emphasises the harmonious relationship between nature and beauty, highlighting the importance of a healthy and sustainable approach to skincare. Paul Lee, MD of AmorePacific Group said, “INNISFREE India celebrates a momentous milestone as it completes a decade of success in the country, and we are thrilled to mark this occasion with a refreshing new identity. As part of the transformation, INNISFREE proudly introduces a new logo and slogan that embody the brand’s commitment to embracing nature and pioneering healthy beauty. The brand’s new slogan, “Effective, Nature-Powered Skincare Discovered from the Island,” reflects INNISFREE’s can-do spirit in exploring the boundless potential of nature and the energy emanating from its new island.”
INNISFREE’s transformative role in rejuvenating Jeju island, known for its four energies of pure nature, is well-documented. The once barren, rocky land was painstakingly cleared to cultivate green tea, which has become a cornerstone ingredient in many product lines. Additionally, 12 other ingredients from the island’s land, sea, water, trees, and flowers enrich INNISFREE’s offerings. Through its commitment to local communities, the brand upholds a cyclical approach to the ethos of “Clean Island, where clean nature and healthy beauty coexist happily.”
The new brand identity seamlessly aligns with prevailing market demands, enabling INNISFREE to introduce carefully crafted natural wonders that cater to diverse beauty needs. These products infuse vitality and nourishment into daily skincare routines.
Among the innovations is the Vitamin C Green Tea Enzyme Brightening Serum, which combines Jeju Green Tea Enzyme with Vitamin C capsules for skin clarity that’s four times enhanced. It simultaneously addresses spots and peeling, leaving skin radiant the following day. The melting capsules, developed in INNISFREE’s Green Innovation Lab, gently absorb into the skin. The product boasts a low pH 9-formulated, irritation-free formula, suitable for daily use, promising smooth and luminous skin.
The iconic Green Tea Seed Serum, a groundbreaking product harnessing the hydrating prowess of beauty green tea, ensures day-long radiance and moisture for a truly prime skincare regimen. Each drop is meticulously crafted to deliver unmatched nourishment and hydration, bidding farewell to dryness and welcoming a revitalized complexion.
With its revamped image, inspiring slogan, unique formulations, and top-notch solutions, INNISFREE reaffirms its status as a pioneer in the beauty industry. It sets the standard for clean and natural beauty products that promote overall well-being, making a significant stride in the retail beauty landscape of India.
