SAINT LAURENT – Digital Experience Manager

Saint Laurent – Regular
Paris – France

ABOUT SAINT LAURENT

Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury prêt-à-porter in a 1966 collection called ‘Rive Gauche’, synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape.
In 1999, the luxury goods division of the Kering Group acquired Yves Saint Laurent and, under the creative direction of Anthony Vaccarello since April 2016, continues to position the house at the summit of the luxury universe.
Today, Saint Laurent collections include women’s and men’s ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties and eyewear.

ROLE

As part of the WW Digital et Marketing Department, your main role will be to define and follow up the Saint Laurent application development, supporting strategy and animation on digital tools. You will be instrumental in driving the application success and internal adoption.

MISSIONS

Strategy

-Manage the Application and correlated digital tools declinations, from strategy to delivery per market in order to engage more our audience and convert

-Collaborate with Client and Retail departments to drive joint-partnership on various projects, securing launch and always on visibility

-Identify opportunities and suggest omnichannel solutions

-Propose new features, content and UX evolutions to increase the engagement

-Utilize quantitative and qualitative learnings and insights to shape the existing and the to-come strategy

-Integrate new trend marketing and contribute to the digital engagement strategy evolution

-Suggest innovative solutions and projects to ensure competitive relevance

Development

-Support MIS and plan Digital tool run planning, ensure our business priorities respect our roll out

-Monitor and follow the phase between the design creation and technical development, and define our business rules

-Test QA phase to make sure development met our expectations from design and UX stand points

Coordination

-Lead with key stakeholders and partners at different levels to gather their needs, write brief and specifications

-Own the content calendars and align with Global Marketing And Digital dept, as well as regional offices, to mirror and duplicate 360° calendars and initiatives

-Ensure key launches and marketing priorities are supported and wider business objectives are met

-Asset and copywriting management across local and global content, ensuring optimal mix to drive relevancy and engagement and brand equity

-Collaborate with Image team to ensure the content produced meets both the global briefs and the needs of our local audience

-Follow up and budget coordination

-Various reporting and steering committee supervision

PROFILE

· English fluent

· Minimum 8 years experiences

· Business school, master’s degree

· Rigor and organization essential

· Technical and Digital backgrounds

· Initiative and analytical skills, good interpersonal skills, reactivity