Sally Hansen Capitalizes on Beauty Enthusiasts’ Quest for Quick and Creative DIY Manicures with New Nail Strips

Leading at-home salon solutions brand Sally Hansen is bringing a new form of self-expression to the shelves.

Introducing the new Sally Hansen Salon Effects Nail Strips.

The strips deliver up to 14 days of wear time and are created with a flexible, non-drying material that fits over natural nails. Available in regular glossy or premium super shine gel-like finish featuring Volume Boost for a volumizing effect, Salon Effects Nail Strips are chip-resistant and non-wrinkling. Each strip is as easy to apply as it is to peel off, ensuring a seamless application for a professional look, and gentle, non-damaging removal, per the makers.

The strips come in 20 trendy colors, patterns, accents and finishes like mosaic gemstones, reverse French tips, animal print and more.

Stefano Curti, chief brands officers of Coty Consumer Beauty, said the strips’ creation were prompted by consumers “on the hunt” for simple ways to create eye-catching nail art at home.

“Gone are the days of sitting in the salon for hours, only to leave with a design that doesn’t quite look like the picture you found on Instagram!” explained Curti. “We’re so excited to introduce our customers to Salon Effects Nail Strips and look forward to seeing how you experiment with them for your next manicure.”

The Sally Hansen Salon Effects Nail Strips are available in mass-merchandisers, food and e-commerce retailers nationwide.

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