LONDON — Jewelry brand Mejuri has scored silver and gold.
Selena Gomez has been spotted wearing the brand’s large Pyra earrings that take the form of a loose triangle with a soft round edge.
She wore the silver pair twice in Paris this week
The earrings retail for 128 pounds — and are made from 18-karat gold vermeil.
Gomez isn’t the only celebrity counting on Mejuri’s jewelry. Other fans of the brand include Ariana Grande and Rachel Zegler.
Earlier this summer, the brand set up a gelato takeover at ice cream parlor Chin Chin Dessert Club on Greek Street in London.
Selena Gomez wearing Mejuri.
Courtesy of Mejuri/BACKGRID
The store stocked the classic Charlotte pieces, as well as a new take on them, the Gelato Charlotte collection, which has been created using a cold enameling technique that doesn’t require the use of high temperatures.
As part of the Mejuri collaboration, Chin Chin Dessert Club served new flavors such as pistachio, lavender and cappuccino on ice.
Mejuri’s partnership with ecological restoration-focused B Corp Regeneration means that the jewelry brand will invest $1.5 million to support the restoration of former legacy mines.
Regeneration’s projects aim to safely extract byproduct minerals from leftover tailings from mines, waterways and the like. This project works similarly to Mejuri’s existing regenerative mining partnership with Salmon Gold (also owned by NGO Resolve), which the brand initiated last year.
“When I started Mejuri in January 2015, I wanted to do things differently. I wanted to flip the traditional industry narrative by turning fine jewelry into an everyday occasion, build a meaningful brand, and empower women to celebrate themselves,” Mejuri cofounder and chief executive officer Noura Sakkijha said in the brand’s first sustainability report.
