Shein Buys Missguided Brand From Frasers

Updated Oct. 30, 2023 3:38 am ET

Chinese e-commerce giant Shein is adding Frasers Group’s Missguided to its shopping basket.

Shein agreed to buy U.K. online women’s fashion label Missguided from retailer Frasers for an undisclosed sum, the companies said on Monday.

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