The ‘soft baddie makeup’ trend is essentially a subtler approach to full-on ‘baddie makeup,’ which was smokey eyes, defined brows, darker lips and sharper contours. This season, though, we’re softening it with blended contours, fluffy brows, glossy lips and rosy cheeks. As Boyd explains, “While regular ‘baddie makeup’ is bold and glamorous, the softer look is ideal for those who want to embrace the aesthetic for everyday wear.”
