LVMH Moët Hennessy Louis Vuitton’s retailer at sea Starboard Cruise Services and Celebrity Cruises have partnered on the shopping experience onboard the fourth ship in the cruise line’s Edge Series, Celebrity Ascent.
Celebrity Ascent is the cruise line’s latest vessel which is embarking on its inaugural Caribbean season from December 2023 to April 2024. Her Caribbean itinerary includes the Bahamas, Grand Cayman, Puerto Rico, and the British Virgin Islands. Afterward, Celebrity Ascent will set sail for Europe, visiting Greece, Italy, Turkey, Spain, and France.
The curated retail offerings feature brands that resonate with Celebrity’s brand pillars of premium vacations and bringing destinations to life onboard. Catering to the modern traveller, Celebrity Ascent will also provide first-at-sea retail concept launches and cutting-edge digital activations that enable personalized gift-giving, according to the retailer.
“Starboard has consistently been at the forefront of supporting Celebrity Cruises in its mission to launch the most sought-after ships,” said Starboard President and CEO Lisa Bauer. “Our long-time partnership has boasted multiple groundbreaking concepts that have taken the creation of enduring memories to a whole new level. And we can’t wait for guests to experience them aboard Celebrity Ascent.”
The retail offer onboard Celebrity Ascent will include brands that have been popular on Edge Series’ vessels as well as new names across the fragrance, jewellery and watches, apparel and spirits categories.
The shopping offer onboard spans 8,966sqft across two decks, with the Luxury District located on Deck 5 as well as beauty, fashion, resort/Caribbean lifestyle, Swiss timepieces, spirits, and Celebrity branded offerings on Deck 4. Each zone offers a diverse selection, from apparel, accessories, Swiss timepieces, jewelry, watches cosmetics and eco-friendly products to destination offerings.
“Starboard, our long-time partner, has created an exceptional retail experience for our revolutionary Edge Series, aligning seamlessly with our innovation and refinement of the fleet. The results and positive feedback from our guests have truly exceeded our expectations,” said Celebrity Cruises Senior Vice President Hotel Operations Keith Lane.
First-at-sea launches
Celebrity Ascent will debut fragrances from luxury brand Loewe combining their signature artisanal ethos with inspirations from nature – for women, men, and for the home.
Launching exclusively on Celebrity Ascent and Celebrity Beyond, The Sunset Collection curated by interior designer Nate Berkus and inspired by his design aesthetic for The Sunset Bar will feature a sophisticated array of travel and home accessories.
The Sunset Collection curated by Nate Berkus
Catering to the wellness trend, Celebrity Ascent taps into Starboard’s “Beauty for All” concept expanding categories with a diverse range of hair care offerings with first-at-sea brand, Olaplex as well as Moroccan Oil Tools, along with body care assortments from Mario Badescu and L’Occitane.
Celebrating resort-style fashion as well as purpose-driven brands, guests will find first-at-sea brand Coradorables, a woman-founded, family-run Hawaiian brand made in Honolulu with hand-selected textiles and custom patterns celebrating local culture.
Luxury district
A new Piaget boutique at sea will make its debut on Ascent with fine jewellery and watch collections, alongside timeless Richemont sister-brand Cartier showcasing iconic Swiss-made watches.
Bulgari continues its presence on Celebrity ships with a standalone lifestyle boutique offering jewellery, watches, handbags and accessories.
The Time is Now boutique showcases iconic Swiss timepiece brands – Tag Heuer, Hublot and Breitling. In addition, for the first time at sea, guests will be able to enhance their Swiss timepiece gifts with a personalised message printed on satin ribbon, available in English, Spanish, or French.
John Hardy unveils its first revamped store at sea, illustrating a modern design ethos spearheaded by the brand’s Creative Chair, Reed Krakoff. The shop will showcase exclusive jewellery, the new Spear Collection and engage guests through an interactive chain-weaving installation.
The Mankind boutique on Deck 5 delivers a dynamic brand lineup in various categories. From watches and jewelry, grooming essentials, accessories to the latest in fashion, perfect for gifting
In the Attraction boutique, the N1 Skincare Collection by Chanel will inaugurate a fully immersive range of unique collections, personalized experiences, and top-tier services. Complementing this milestone, an extended makeup selection from Chanel and Dior will be showcased, elevated by dedicated Beauty Specialists, ensuring guests receive comprehensive consultations and engaging seminars focused on skincare aspirations.
Meanwhile, personalised services include onsite bottle engraving.
Multisensory Spirited Exploration
Onboard Celebrity Ascent, the Spirited shop has undergone a transformation, with a new approach that introduces an immersive experience blending digital elements, personalised tastings, and engagement. In partnership with Diageo, Celebrity Ascent will feature the “What’s Your Whiskey” interactive experience. Guests take a short quiz to discover whether they lean towards smoky, spicy, fruity or sweet whiskeys. The shop’s offerings expand with the introduction of a range of wines including limited-production vintages.
Purpose Driven Retail
Celebrity Ascent also presents a curated selection of brands with meaningful purpose. Guests will discover Eva Innocenti, Fahlo, Tagua, Mary Frances, and Les Iles du Monde. Each brand has an inspiring founder story as well as artisanal goods that resonate with Celebrity Ascent’s itineraries, aimed at enriching the overall cruise experience.
Inside the Sense of Self boutique, guests will also discover woman-founded brand Farm Rio debuting on Celebrity, featuring its vibrant clothing line made in Brazil that embodies the feminine spirit and vibrant colors of Rio.
What Goes Around Comes Around
Enhancing these unique offerings is an expansive collection of vintage luxury designer handbags and accessories from What Goes Around Comes Around.
