At first, paying all that money for plastic surgery or injections only to try to downplay it with another, less controversial change, such as a different hair color, may sound like a strange concept. However, style misdirection is a helpful strategy for celebs who want their facial changes to appear less severe or who hope to avoid being a hot gossip topic. Gary Motykie — a board-certified plastic surgeon known as “Dr. 90210” on TikTok — goes into more detail about it in a TikTok video using the Kardashians and Jenners as examples. The plastic surgeon explains how members of this famous family have likely used exciting hair colors, weight changes, social media filters, and new makeup looks to divert from the plastic surgery they’ve gotten.
Furthermore, “The Skinny Confidential Him & Her Show” shared a TikTok video about the topic. One woman in the video is super honest about getting lip filler and acknowledges how many famous people aren’t so truthful, bringing up another name for the style misdirection strategy: the “look over here, squirrel.” The idea is to bring attention to a more obvious change — a bold new hair look, for example — so people won’t obsess over the facial modification. Think of someone trying to ask you a question you don’t want to answer, so you point to a squirrel, hoping that seeing that cute squirrel will distract that nosy individual.