Karah Rucker
FROM HANDBAGS TO HORSEPOWER- FLUID COLOR CHANGES ARE CREEPING INTO OUR DAILY LIVES.
WE GOT ANOTHER REMINDER RECENTLY AT PARIS FASHION WEEK.
BLENDING FASHION AND TECHNOLOGY –
E-INK, A PIONEER IN e-PAPER TECHNOLOGY, HAS PARTNERED WITH BELGIAN LUXURY LEATHER GOODS MAKER DELVAUX TO CREATE A COLLECTION OF COLOR-CHANGING HANDBAGS.
THE COLLECTION FEATURES FOUR UNIQUE DESIGNS THAT USE E-INK’S E-PAPER FILM.
THE TECHNOLOGY IS FULLY PROGRAMMABLE, REFLECTIVE AND BOASTS LOW POWER CONSUMPTION. E INK IS DEEPLY COMMITTED TO ENVIRONMENTAL RESPONSIBILITY. THE COMPANY IS ACTIVELY WORKING TO REDUCING CARBON EMISSIONS THROUGHOUT ITS PRODUCT DESIGN AND MANUFACTURING PROCESSES. THEY EVEN PLEDGED TO USE 100-PERCENT RENEWABLE ENERGY BY 2030 AND AIM TO REACH NET ZERO CARBON EMISSIONS BY 2040.
THESE BAGS WILL BE AVAILABLE IN A LIMITED EDITION OF JUST 100 UNITS, LAUNCHING IN 2025, ALTHOUGH THE PRICING HASN’T BEEN REVEALED JUST YET.
DELVAUX’S CEO DESCRIBED THE PROJECT AS A UNION OF ‘EXTREME TRADITION WITH EXTREME INNOVATION.’
WHILE THE BAGS REPRESENT A FIRST EVER USE OF E-INK’S TECHNOLOGY IN LUXURY FASHION,
THIS ISN’T THE FIRST TIME E-INK HAS VENTURED INTO THE WORLD OF CONSUMER PRODUCTS.
THE COMPANY COLLABORATED WITH BMW TO PRODUCE THE WORLD’S FIRST ‘COLOR-CHANGING CAR.’
I’M Karah Rucker
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