Supporting Black-owned brands isn’t just reserved for Black History Month — it’s a year-round practice — and with so many accessible options available now more than ever, it’s easier and much more enjoyable to shop.
Whether you’ve made a conscious decision to include Black-owned brands in your holiday shopping list this year, just need a bit of inspiration or flat-out don’t know where to begin, we’ve made this short list of the best gifts from Black-owned businesses.
From the coveted and always sold-out Fear Of God Essentials Sweatshirt and the TikTok-famous Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, to the satin-lined Grace Eleyae Slap Satin-Lined Cap and the luxury Ree Projects Mini Helene Leather Hobo Bag, there’s something here for everyone.
Keep scrolling to check out all seven gifts from Black-owned businesses to shop this holiday season.
1. Fear Of God Essentials Beige Crewneck Sweatshirt, $90
You’ve likely seen this Fear Of God Essentials Sweatshirt on social media or while out and about. It’s that much of a hot-ticket item. In fact, it’s so popular that it sells out in minutes and is rarely ever restocked.
Jerry Lorenzo founded the independent brand in 2013, and it quickly became a staple in streetwear culture, with both celebrities and everyday consumers loving the well-made products.
Recently, menswear retailer Mr. Porter received the newest edition of the Essentials sweatshirt, and all three colors are in stock. Sizes range from XXS to XXL. Keep in mind that the sizing is unisex, so if you’d prefer a more true-to-size fit, size down from your usual size.
2. FORVR Mood Apres Your Sign To Shine Mini Candle Gift Set, $25 (Orig. $50)
YouTuber and entrepreneur Jackie Aina founded FORVR Mood and described it as a lifestyle brand that makes “luxe” affordable. The brand’s scented candles are its major export, with tongue-in-cheek names like Holly Berry and State of Pine being the cherry on top that makes these deliciously scented candles Sephora best sellers.
The FORVR Mood Apres Your Sign To Shine Mini Candle Gift Set is the perfect holiday gift for someone who enjoys a good ambiance and a wonderfully smelling home. It comes with four best-selling mini candles with notes of grapefruit, vanilla, sandalwood, patchouli, eucalyptus and more.
3. Buttah Skin Body Trio Kit Black Gold, $75
Buttah Skin, founded by Dorion Renaud, is one of the few skin care brands a Black man has founded. The brand, currently available at stores like Ulta and Nordstrom, recently expanded to add body care to its product roster, and each product smells and feels like spa quality.
The Buttah Skin Body Trio Kit features each product in the line — the Egyptian Cocoshea Body Wash, the Whipped Body Butter and the Black Gold Polishing bar.
4. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder, $36
Danessa Myricks has been heralded as one of today’s “makeup magicians” and her viral Yummy Skin Blurring Balm Powder proves that she’s deserving of that title. TikTokers have shown that this balm-powder hybrid blurs the skin effortlessly while leaving the skin looking like skin.
It also reduces texture the second it’s applied. Use it on bare skin or to set a full face of makeup. Best of all, since it comes in a balm formula, it’s a breeze to apply with clean fingers or a brush.
It currently comes in nine color options (including perfect matches for deeper complexions) and one colorless/translucent universal shade.
5. Be Rooted Gratitude Journal Set, $25
Black-owned stationery brand Be Rooted was created with positivity and motivation in mind. Founder Jasmin Foster wanted to create a space for women of color to see themselves in a place they hadn’t before.
Foster weaved culture into every journal, notebook, pen and sticker’s design through inspirational words or figures of people representative of women of color.
The brand’s $25 Gratitude Journal Set is one of our favorites as it helps foster mindful moments in a healthy and natural way through self-affirmation. The set comes with a guided gratitude journal, a catchall tray, stickers and a pen.
6. Ree Projects Mini Helene Leather Hobo Bag, $525
Founded by Black Amsterdam-based designer Desiree Kleinen in 2016, Ree Projects has some of the most unique and sleek bags we’ve ever seen, especially among more widely known luxury handbag designers.
“I want to create pieces that resonate with who I am and the world around me in a genuine way,” Kleinen said on the brand’s website. “I love to empower and inspire all the women around the globe to be herself and emphasize her strength, her pure beauty and personality.”
The Ree Projects Mini Helene Leather Hobo Bag is one of the brand’s most popular pieces, and it looks stunning from literally every angle. This is a splurge item that will only get better with time.
7. Grace Eleyae Slap Satin-Lined Cap, $12.99
Small business owner Grace Eleyae founded her namesake brand after experiencing significant hair breakage during a 2014 trip to Kenya.
She created the brand to provide an elegant way to protect your hair from the elements and from breakage. Folks in the Black community know that textured hair can be tricky to maintain at times. Those of us with curly, kinky and coily hair need proper coverings to maintain styling and to keep our hair from drying out.
The Grace Eleyae Slap Satin-Lined Cap is one of the No. 1 products that does this well.
Snag any of these gifts from Black-owned businesses to both help a small brand and add some quality products to your life or someone that you love.
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It feels like a cloud.
We also found a highly-rated knife set for only $50 and a white gold necklace that’s under $25.
They’re cute enough to stick in your back pocket and carry around forever.
The retailer’s lineup of holiday value sets are absolutely wild this year.
