The Giving Movement fuels rumors of Kanye West collab

DUBAI: Popular Dubai-based streetwear brand The Giving Movement, known for its sustainability efforts, may be collaborating with Kanye West.    

Rumors began circulating when The Giving Movement founder and CEO Dominic Nowell-Barnes took to Instagram to share a photo with the US Grammy Award-winning rapper, captioning the post, “All business. No cap.”  

“TGM’s wildest plot twist so far,” replied Khairunisa Suhail, head of design at The Giving Movement, in the comments, adding fuel to the speculations.  

West, a rapper-turned-entrepreneur, launched his sneaker brand Yeezy in collaboration with Adidas in 2013.  

West, who is in Dubai currently, was also recently spotted in Saudi Arabia attending Riyadh’s Battle of the Baddest event.  

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