From flounder and drear irrelevance, it’s been steered back to life by Jo Sykes, creative director since 2019. Sykes has great design pedigree. Part of the Noughties London Fashion Week generation, she funnelled her post-Central Saint Martins energy into an eponymous label which insiders (myself included) loved. She helmed Aquascutum and Nicole Farhi before arriving at Jigsaw just before the pandemic. Since then, she’s overseen a full scale overhaul of the brand, closed 30 shops and stripped it back to its womenswear traditions, ditching menswear and kids’ collections.
