Lincoln Iona Malek Andrew, professionally known as Link City, an indigenous Maori from New Zealand, has defied the odds to create a unique legacy at the intersection of music, business, and culture. Driven by a love for hip-hop since the age of nine, Link City channeled his passion for music as an escape from a troubled youth, ultimately transforming those challenges into a foundation for artistic and entrepreneurial success. Today, he stands as a figure of inspiration, not only as a groundbreaking musician but as a trailblazer in business, notably as the first indigenous New Zealander to own an international whiskey line. He is also poised to launch New Zealand’s first hip-hop essentials store, a one-of-a-kind venture combining retail, personal services, and music.
From Early Struggles to International Recording
Link City’s journey into the music world began with self-study, later formalized through a bachelor’s degree in audio and production. Determined to build on this foundation, he returned to academia to hone his business acumen, graduating as valedictorian—a testament to his hard work and drive. His pursuit of excellence eventually took him to the U.S., where he recorded at Paramount Recording Studios in Santa Monica, Los Angeles, and Penthouse Recording Studios in New York City. Through these experiences, Link City deepened his skills, network, and vision for a career that blends cultural heritage with hip-hop.
Breaking Barriers: From Whiskey Line to Hip-Hop Storefront
Returning to New Zealand, Link City’s entrepreneurial spirit led him to become the first indigenous Maori to establish an international whiskey line. His ventures did not stop there, however. His latest project, a pioneering hip-hop essentials store in New Zealand, exemplifies his commitment to fostering community through music and culture. Set to open on November 29, 2024, this multifaceted space includes a tattoo parlor, barber shop, retail section featuring branded clothing (Westways Clothing and Apparel), and an in-house recording studio—a nod to Link City’s dedication to providing artists with tools and spaces to thrive.
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Rising Through the Charts and Expanding His Reach
Since 2023, Link City has been releasing songs through The Orchard distribution channel, making waves on the charts by securing #2 on the iTunes Top 100 Dance Charts and #4 on the iTunes Top 100 Hip-Hop World Charts. His VEVO and YouTube channels, where fans can look forward to his latest music video “Cruise” and many upcoming projects, offer a direct connection to his evolving musical journey.
“Trials and Tribulations of a Maori Boy Part 1”
Link City’s impact extends into literature with his book, Trials and Tribulations of a Maori Boy Part 1, available on Kindle and Amazon. This memoir delves into the experiences, challenges, and cultural identity that have shaped his journey, offering readers an intimate glimpse into the resilience and vision that fuel his success.
A Visionary in Hip-Hop and Business
Link City’s journey from a young hip-hop enthusiast to a groundbreaking Maori entrepreneur is a powerful narrative of perseverance and innovation. His story resonates beyond the music, embodying the spirit of cultural pride, resilience, and relentless ambition. As he continues to shape his multifaceted career, fans and followers can expect his influence in both the global hip-hop scene and the business world to grow even further.
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