Designer handbags are symbols of status, carried by celebrities and those with the means to indulge in the finer things in life. However, as the fashion world evolves, so too does the accessibility of luxury. The rise of social media, coupled with Indian figures becoming global brand ambassadors, has blurred the lines between aspiration and reality.
As industry standards evolve, and brands work to bring high-end fashion closer to the public, the dream of indulging in luxury is becoming more achievable. This shift is evident in platforms that offer a taste of designer style without the need for ownership. Enter Sanktum, a standout example of this new wave. Launched in November 2022 by Anushi Patel and Rangoli Kute, India’s first subscription-based luxury handbag rental platform is reshaping how Indian consumers interact with high-end fashion. By providing access to an impressive collection of over 100 designer handbags from global icons like Hermès, Louis Vuitton, Chanel, and Dior, as well as cult favourites like Telfar and Coperni, Sanktum is making luxury more inclusive and, importantly, more sustainable.
The concept behind Sanktum is deeply personal to its founders. “Sanktum is about sustainability, accessibility, and the joy of experiencing luxury fashion,” says Patel. The duo recognised the growing demand for luxury items in India, spurred on by social media and the increasing visibility of Indian personalities in global fashion. Yet, they also saw the environmental and financial challenges that traditional luxury consumption poses. Sanktum was born out of their desire to offer an alternative—a way to enjoy luxury without the heavy burden of ownership.
“Experience over ownership” is more than just a catchy phrase; it’s the ethos driving Sanktum. In a world where fast fashion reigns supreme, and the environmental impact of our consumption habits is under scrutiny, Sanktum offers a way to indulge in luxury without guilt. The subscription model allows members to access a wide variety of handbags, elevating their style with the turn of a key. As Kute explains, “This approach fits into the future of fashion, where access and experience are valued over material possession.”
But why handbags? Why not shoes, apparel, or other fashionable items? “Handbags hold a unique place in fashion; they are iconic symbols of style, status, and personal expression,” Patel notes. Unlike clothing, which must cater to individual fit and comfort, handbags are universally appreciated and can instantly elevate any outfit. They are also more durable and retain their value better than most other fashion items, making them ideal for a rental model. This insight into the fashion world led the founders to focus on handbags as the entry point into the luxury rental space.
Sanktum’s process is seamless, designed for convenience. Members can expect to receive their chosen handbag within 2-5 business days and can keep it for up to 30 days, with unlimited exchanges available for higher-tier members. This flexibility is key to Sanktum’s appeal, allowing subscribers to experience a range of styles and brands without long-term commitment.
While other Indian brands offer handbag rentals on a piece-by-piece basis, Sanktum’s membership structure has proven to be a game-changer. For consumers, it means convenience and unlimited access to luxury without worrying about per-rental fees.“The membership model provides a stable revenue stream, better inventory management, and a sense of community,” says Kute. While international platforms like Rent the Runway and Vivrelle provided a blueprint, Sanktum stands out by blending the rental model with a strong emphasis on community and sustainability. The brand isn’t just about access to luxury; it’s about fostering a sense of belonging among its members, who enjoy exclusive events, wellness retreats, and pop-ups alongside their handbag rentals.
Sanktum’s membership plans cater to a diverse audience, from beginners dipping their toes into the world of luxury to seasoned fashion enthusiasts who crave variety. The “Beginner” plan offers limited exchanges, ideal for those new to the concept. The “Pro” plan suits fashion-forward professionals who want regular access to different handbags. For those who seek the crème de la crème, the “Luxe” and “Couture” plans provide access to the most exclusive pieces, with the Couture membership even allowing for multiple handbags at a time.
Sanktum’s growth since its launch has been steady, driven by word of mouth, social media, and targeted marketing. The brand primarily markets itself through digital channels, with a focus on showcasing their collection and sharing styling tips. Beyond conventional promotions, Sanktum aims to educate its audience about sustainable fashion and the importance of conscious consumption. Member stories and testimonials play a crucial role in building a deeper connection with their community.
Sanktum was created for the modern, fashion-conscious Indian woman who values luxury but also understands the importance of sustainability. Whether it’s working professionals, socialites, or fashion enthusiasts, Sanktum offers a way to elevate their style while staying true to their values. As Patel puts it, “We’re catering to individuals who are increasingly aware of the environmental impact of their consumption choices and are looking for ways to align their lifestyle with their values.”
In a world where luxury is often seen as synonymous with excess, Sanktum offers a refreshing alternative. It’s not just about owning a designer handbag; it’s about enjoying the craftsmanship, the design, and the experience—without the strings of ownership attached. As the Indian fashion landscape evolves in innovative new ways, Sanktum stands quietly bold, proving that luxury can be both aspirational and accessible.
Visit Sanktum’s website.
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