Thursday, October 5: Behind the Label

What is your beer can telling you?

If you don’t know what you’re looking for, you just know, I like IP S, I’m going into this beer store. There’s 1000 to choose from. You got to pick somehow. Usually you’re gonna go based on the label artwork, East Long Meadow native. Dean mckeever is *** craft beer fan so much so that he began reaching out to breweries with the hopes of employment. The first one I did that I did work for was Treehouse Brewing out of Western Mass. And the second one was vitamin C brewing mckeever wasn’t looking to brew beer, but rather to draw illustrate and create thoughtful labels that would attract customers to the can. I think *** lot of people know me for my really vibrant colorful illustrations which I think really works well for beer labels, eye catching. You know, that’s what I like to go for. Exciting imagery. Something that gives the beer *** life beyond just what’s inside.

What is your beer can telling you?

Tonight we talk to an artist who helps cook up the colorful and creative labels that mark many of your favorite microbrews, and visit a brewery experimenting with AI-generated labels. A small local company is doing big business in a very niche category – labels for your clothes. Then some labels of a different kind: We connect with the team behind a Brighton record label, Counter Intuitive Records, and a Boston fashion label, Booty by Brabants.

NEEDHAM, Mass. —

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