In an electrifying homage to hip-hop’s golden jubilee, Tommy Hilfiger unveils the Tommy Jeans Remastered collection, showcasing the talents of dynamic rap sensations Central Cee and GloRilla. This campaign isn’t just a celebration of music; it’s a fashion time capsule that reinvents the iconic ’90s hip-hop style for today’s streetwear aficionados.
Tommy Hilfiger is stirring nostalgia, saying, “An iconic anniversary calls for an iconic capsule.” The new line pays tribute to the style milestones that have become synonymous with the ’90s hip-hop era, propelling them into the contemporary fashion scene with a fresh twist. Central Cee and GloRilla, the voices of the new generation, infuse the campaign with their unique energy, encapsulating the enduring influence of hip-hop’s fearless artistry.
The collection is a curated symphony of 17 pieces, striking a perfect chord between retro and modern. Each item is a sartorial nod to legends past, updated with today’s comfort and flair. From a striped rugby jersey reminiscent of Snoop Dogg’s iconic ’94 SNL ensemble to the “Big Logo” puffer that resonates with Aaliyah and Raekwon’s era-defining looks, the line brings the vibrancy of Tommy Hilfiger’s classic American cool to a new generation.
The campaign, captured through the lens of Lea Winkler, translates the vibrant essence of ’90s hip-hop into every frame. Central Cee’s presence, especially, brings the oversized football jersey tee, flaunting ’85, the brand’s founding year, to life — a garment he also sported during his “On The Radar” performance.
Adding a layer of digital innovation, Tommy Jeans introduces the animated hip-hop duo Ghost Kidz, in a groundbreaking collaboration with Superplastic, that bridges the tangible with the virtual in hip-hop’s ever-evolving landscape.
Eager enthusiasts and fashion-forward fans can anticipate the drop of the Tommy Jeans Remastered collection on November 6. Available online at Tommy’s official site and selected Tommy Jeans stores, the lineup promises to blend heritage with hype.
Dive deep into this pioneering fusion of music and fashion by exploring the exclusive behind-the-scenes content, and prepare to don pieces that resonate with hip-hop’s indelible legacy. This isn’t just a campaign; it’s a cultural crossover where style meets the spirit of an era that continues to inspire.
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