Heritage British fashion house Burberry has teamed up with leading pre-loved luxury platform Vestiaire Collective on a new circular style project.
The partnership means that customers will be able to trade their secondhand Burberry outwear and handbags for a Burberry gift card, which they can then reinvest in the brand, in an attempt to promote resale and reduce garment waste.
Here’s how it works: Vestiaire Collective will offer customers a price for their pre-loved item. Once it’s accepted, the piece will be shipped to the company’s HQ where the authentication and quality control process will take place. The seller will then receive a gift card, which can be redeemed at any Burberry boutique or online at Burberry.com.
“This new partnership with Burberry celebrates longevity and represents a step forward towards circularity,” explains Fanny Moizant, co-founder and president of Vestiaire Collective. “It is Vestiaire Collective’s mission to support brands to promote resale and offer more responsible alternatives to their community to buy less but buy better.”
Burberry trench coat
Burberry TB handbag
Burberry navy trench coat
Burberry bucket handbag
Burberry has also donated a selection of women’s Heritage Trench Coats to the resale site, with proceeds being donated to Smart Works, a UK-based charity that provides interview clothing and coaching to unemployed women. For the past 10 years, the fashion house has supported the charity’s mission to help women succeed as they enter the workforce.
Burberry x Vestiaire Collective – available now in the UK and US only – is part of the fashion house’s ReBurberry programme, which aims to encourage circularity for its customers and prolong the life of Burberry’s products and materials.
