In addition to its London and Cotswolds outlets, the store x in Berlin, which occupies two floors of the Soho house building in Mitte, originally opened its doors in February 2014. Since then, it has evolved to become a lifestyle concept store with a creative edit of literature, fashion, furniture, art and music. Store X has now opened the studios, which will house a cultural programme featuring works from contemporary musicians, painters and designers, focusing on those who are dedicated to innovation.