Chanel
The show space and collection took inspiration from the modernist Villa Noailles, in Hyères, where Coco Chanel was a guest of the original owners, art patrons Charles and Marie-Laure de Noailles. (The town now plays hosts to the annual international festival of fashion, photography and accessories, supported by Chanel.) On the runway, the relaxed Riviera mood was summed up with big sunglasses, slouchy kaftans, flip flops and belted bouclé robes, as well as relaxed, caped faux beach-blanket cover-ups and simple bathing suits. Notable was a tunic double denim set and a flower power print.