vitaminwater® is partnering with the manicure industry pioneers at Chillhouse to launch a one-of-a-kind press-on nail collection.
Inspired by the rise in expressive nail art, the Chillhouse vitaminwater® Chill Tips collection is democratizing the trend by giving permission to fans to punch up their personal style and nourish themselves inside and out — whether they’re rocking the red carpet or relaxing at home.
“Chillhouse has built a dedicated following for their self-care services and Chill Tips products, making them the perfect partner to deliver on the vitamin brand promise to ‘nourish every you’,” said Amanda Harkins, Senior Brand Manager. “We invite all beauty-lovers—including men, manicure needs are often overlooked—to rock this collection. We hope to promote the value of self-care across all sides of yourself, maximizing ‘me time’ or expressing your unique self through edgy, fun nail designs.”
The collection features more neutral and playful styles in classic long style and a short-length option (a first for Chillhouse), with artful prints designed to be mixed and matched. Chillhouse designed four custom colorways inspired by vitaminwater®’s newest and most popular flavors:
- Chillhouse vitaminwater® with love Chill Tips: True to its name, these romantic and flirty Chill Tips lean into the “flirty you” with romantic hearts design.
- Chillhouse vitaminwater® forever you Chill Tips: Calming green orbs give a nod to the tropical drink featuring coconut and lime flavors.
- Chillhouse vitaminwater® xxx Chill Tips: A bold, edgy look inspired by the cult-favorite flavor and its iconic colorwave.
- Chillhouse vitaminwater® gutsy Chill Tips: Risk-takers can nourish their “gutsy you” with a vibrant and eccentric design.
The Chillhouse vitaminwater® Chill Tips collection is available for purchase ($16) on Chillhouse.com and at the Chillhouse flagship store (75 Varick St. in Manhattan). Each vitaminwater® x Chill Tips kit includes 24 nails, dual-sided buffer/file, cuticle stick and nail glue. On Thursday, Oct. 26, vitaminwater hosted a special event at the Chillhouse store featuring free xxx Chillhouse vitaminwater® Chill Tips collection manicures, a live DJ, vitaminwater mocktails/cocktails, swag, snacks and more.
