It’s all about simplification and making it easy for consumers to create creative nails in the comfort their home, and it’s a trend that only seems to be growing, according to Transparency Market Research’s Nail Care Market Report. The group found that the introduction of technological innovations may also make manicures and pedicures easier to perform at home.
Nail care strength is also trending. Essie is just one of the many brands offering an array of products targeting nail strength, which include a nail strengthener and cuticle oil, as well as items designed to help lengthen the life of a standard at-home regular manicure.
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The brand’s Stay Longer Longwear Topcoat is chip resistant and the lasting shine formula is designed to leave nails looking salon quality for up to seven days with amplified color. The Good-As-New Nail Perfector features a unique formula that evens nail bed color and texture and also helps discoloration with a sheer pink, demi-matte finish upon application, the brand shared.
Overall, taking care of one’s nails has its own psychological effects, according to a study in Frontiers in Psychology. “People who receive nail care feel more extroverted, prefer being in public and interacting with others,” the report said. “These results such as increased positivity, relaxation, and positive mood were similar to the psychological effects of using cosmetics.”
Needless to say, nail care and self care go hand in hand with elevating one’s mood. Whether it’s getting a polished manicure or strengthening the cuticle and nails, putting in a little effort into the hands can go a long way.
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