Amanda Mull
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Already a subscriber?
Much depends on handbags. Although it’s possible to run a business built on beautifully tailored trousers or sumptuous sweaters, the potential market for high-end handbags reaches far beyond designer brands’ traditional wealthy customers and into virtually every tax bracket.
In most cases, if you really want to increase a fashion company’s revenue or expand its cultural footprint, you want to be selling handbags.
Loading…
Bloomberg Businessweek