Its selection of dresses have a clear knowledge of its customer, and are a somewhat sensible beacon in a sea of cut-out slashed to the thigh alternatives. Cameron favours a demure cut of dress, midi in length and high of neck, in prints with a whiff of interest but nothing too statement making. It’s of the moment, but not on trend. Cameron regularly appears on the brand’s Instagram page, showing her 62,000 followers how to style her lurex knits and winter event dresses.
