When J-pop group ME:I debuted their balmy anthem “Hi-Five” at KCON L.A. 2024, their contagious energy captivated a stadium of fans and soon-to-be devotees. The song’s euphoric vocal climax electrified the audience, asserting that “it’s going to be a special season.”
The 11-member group harnessed the spark of “Hi-Five” as they segued into “Click,” the lead single off their debut EP, MIRAI. The magic of Momona, Rinon, Cocoro, Ran, Miu, Kokona, Shizuku, Ayane, Suzu, Keiko, and Tsuzumi (who is currently on a health-related hiatus) placed the audience at the Crypto.com Arena under a spell — their stage presence characterized by a vivid intensity and an endless allure.
But arriving at this moment involved traversing an arduous path. Before their debut, the 11 members appeared on the third season of “Produce 101 Japan” — the same survival show that previously brought boy groups JO1 and INI to life — and a global audience watched the trainees attempt to break into the music industry.
After overcoming the show’s tests and hurdles, ME:I was born at the tail end of 2023, and MIRAI was unveiled in April. The record achieved remarkable success, reaching heights on the Billboard Japan and Oricon Charts with over 250,000 copies sold to date. Crucially, MIRAI showcased the group’s artistic core, with music infused with a radiant temperament and complemented by intricate choreography.
Now, ME:I are building on that growth with their sophomore extended play, Hi-Five, out on Aug. 28. “This second [release] sounds much fresher, and since it’s a summer concept, it feels very joyous,” Cocoro tells GRAMMY.com over a video call from Tokyo. “It’s definitely a step forward because…We are like a chameleon and can shift in different colors and forms as a group, so with Hi-Five, I think we’ve been able to expand our [artistry].”
ME:I are disarmingly genuine about their collective desire to keep growing while remaining down to earth about their success. “I want us to be role models and be a group where people can look at us and say, Okay, I want to do that one day and give them dreams,” says Suzu.
Ahead of their EP release, ME:I detailed their journey so far, their experience at KCON, and how they’re adjusting to their present while getting ready for tomorrow.
This interview has been edited and condensed.
How much does your present self differ from the artist you aspired to be before debuting? Perhaps your view of what it meant to be an idol has evolved since then, especially in light of your experiences during “Produce 101 Japan The Girls.”
Cocoro: When I was in the audition process, I only had a vague idea of what kind of idol I wanted to be. However, when we formed ME:I and it [became a reality] that we were going to debut, that’s when I realized there was a lot of attention and interest in our group — more than I expected. I felt that we were receiving love from not only people in Japan but also from around the world. Especially among the young people.
Momona: During my time at [“Produce 101 Japan The Girls”], I was able to meet a lot of people, I discovered new music, and I performed on different stages. I found that [those experiences were] quite different from what I originally imagined myself to become, and there wasn’t any clear goal of what this team would be or a defined concept, so I was just focusing on whatever was in front of me during that process.
Our debut song, “Click,” was something we didn’t expect. It was a challenge for us because it was different from your typical K-pop, J-pop, or the “girl crush” movement that’s happening right now. That song signifies that we are challengers and are here to bring a fresh breath of air into the industry. We are focusing on achieving the same or even more success with our new release.
Looking back, is there anything you would have done differently during “Produce 101 Japan The Girls”?
Miu: When we were in the middle of [the competition], we were in a very closed environment, rehearsing and trying to perform in teams. But, it was very difficult to find individual growth. I was only able to achieve that at the final performance of “Souzou Ijou,” and now I feel I could have invested more in myself much earlier.
That was the first time I knew about how, as a performer, to reflect on yourself and see what you’re missing. I didn’t know how to find those places of improvement, but now I know how to learn, grow, and absorb from experience.
Shizuku: It was important for me to deliver the right performance, or what I consider the right performance. If I didn’t reach that level, I would be very negative about myself. I was very focused on [doing] well and couldn’t enjoy the performance on some stages. I paid too much attention to perfection, so now, looking back, I feel I should have enjoyed the music and the performance itself a little bit more.
At what instant did you grasp the new course of your life as members of ME:I?
Keiko: For me, it was when we performed as 11 at the Tokyo Girls Collection [fashion festival]. When the introduction video was shown and we stepped onto the stage, there was a huge light shining upon us. There was so much positivity. It felt like we were looking at the future, and I was really, really proud to be with these 11 girls on stage. In that spotlight, it felt like we could go anywhere together.
Rinon: I will never forget when they called out my name [in the final episode]. From there, we debuted, and we went to a lot of variety shows and did all of these photo shoots. I come from a smaller town [called Misaki-chō, located in the Okayama Prefecture], and I would hear that our fans visit [my hometown]. I would also hear the hairdresser say, “A fan of yours came to our hair salon and asked to have the same hairstyle as Rinon.” These small stories of fans reacting and being so much into our work are the moments where I feel that I’m a part of this big thing.
How are you embracing all of these new experiences, and what is the biggest takeaway from all of them?
Ran: I have been in other groups because I was in the industry from a very young age. I feel that with ME:I, the volume of attention we are getting is very different from anything that I’ve done previously. I wasn’t sure if I wanted to do the audition [for “Produce 101 Japan”] because I know how tough it is to make it in this industry. By having received a lot of love and support from the people around me with ME:I, I realized it’s always important to challenge yourself to do something big.
It’s a very positive experience, but we need to continue working hard and not waste this momentum we’re having right now. We must do our best and grow as a group to meet people’s expectations.
Suzu: There have been many changes in our lives, but what’s important to me is to stay present and treasure every moment, regardless of the challenges we face. It’s also important to be thankful, to appreciate the things around us, and to work hard. These are the things I keep in mind.
How are you striving to make the most of this chapter of your career and enjoy it to the fullest?
Kokona: When we first got together, there were some members I hadn’t interacted with much during the audition, so I wasn’t sure what was going to happen with this group. However, through all the work we have been doing, I got to know all of them, and now I can confidently say that I really enjoy what we do. There are obviously big challenges ahead, but I feel that all 11 of us can support each other.
Ayane: Even after our debut, we have been able to perform on big stages like KCON L.A. We also have these opportunities to meet our fans. Later this month, we have another concert happening, and for fans who are not usually able to see us, we can go to them and meet them. These opportunities are precious, so I hope we will do our best and give our all because we are in such a blessed environment.
The J-pop industry is quick-paced, and you’re always on the move, so I want to ask how you try to incorporate self-care in this whirlwind.
Momona: The music and entertainment industry is very fast-paced, and every day, there’s always someone new emerging, whether it’s a group or an idol, so we want to make sure that we are ourselves and reflect that [authenticity] in our work. To do that, I think teamwork is key, and when you mention self-care, I believe it’s the same thing.
We support each other as a team, making sure to take care of each other’s mental well-being when needed. Even on our days off, we connect and go out together. We are a very close-knit group, and I think only we truly understand what we go through in our line of work.
KCON L.A. 2024 was the group’s first official performance in the United States. How did you navigate the preparation phase, given that this would serve as your introduction to the world?
Ran: Leading up to KCON L.A., our schedule was really tight and we had our individual jobs as well, so it was hard for all of us to come together and rehearse properly. There was a bit of anticipation, and we might have been nervous, but the most important thing on stage was the energy we brought. So, whether practicing individually or as a group, we put in double the effort. I hope we were able to convey that passionate energy.
As for the show itself, it felt like many were seeing us for the first time, and what stood out to me was that the overseas audience seemed to be purely music fans. They love K-pop, but they also appreciate music in general, so you can tell that they were enjoying our performance, and that made us really, really happy.
And what was going through your mind in the moments before stepping onto the stage and the feelings afterward?
Ayane: We’ve experienced other stages, but the stage at KCON LA was something totally different. Even though it was their first time seeing us, [the audience was] truly enjoying the moment, and it was a very warm welcome.
But at the same time, it was very overwhelming too, and after we got off the stage, the adrenaline rush was something we’d never [felt] before, possibly due to the 360° stage setting. You were surrounded by the audience, and you could hear and feel their presence even more, so you had to really focus and deliver the best performance possible. Another thing different from Japan was that everybody had their smartphones out recording our performance. That also sort of brought up the focus under the notch, right? After everything was done, it was kind of a mixture of, you know, it’s still being very nervous and exhausted, but we were able to cherish the moment.
Shizuku: It was also our first time performing our second single, “Hi-Five.” So there was a lot of focus, and it was an important performance for us in that sense, too. When we went on stage, we thought, Okay, let’s go out there and turn the audience into our fans.
**I’m glad that you brought up “Hi-Five,” because this vibrant composition is a fitting continuation of your group’s musicality. What significance does this new song and project hold in your career, and what do you hope to achieve during this era that you couldn’t while promoting MIRAI?**
Miu: We learned many things from that experience [of releasing MIRAI], so [for Hi-Five], we made sure to discuss the performance aspect but also how we can improve as a team and further our teamwork. We ensured that our mindset going into the practices was aligned, and while we don’t believe we have perfected it just yet, we feel that we are heading in the right direction. I think looking at some of the dance practice videos, we can see how much we’ve improved from “Click” and MIRAI.
Rinon: It’s our first summer song as a group so it’s very special, but it’s also a song where [listeners] can always celebrate summer with ME:I. We’ll continue to put out music throughout our career, but each summer, we’ll be able to look back and think of “Hi-Five” as our quintessential song for this season.
Living through summer means welcoming new beginnings and a celebration of joy, both of which “Hi-Five” captures perfectly. How do you think this reflects on ME:I’s artistic identity?
Ran: When we recorded “Click,” we didn’t know what kind of group we were, and we weren’t sure about the concept or the [creative] direction, but it was really well put together, with the dance breaks and the outfits we wore. I feel that, both visually and musically, “Hi-Five” captures the personalities of each member more than “Click.” Even in the video, you could see different facial expressions and our personalities [captured] through our clothes. This song gives another new twist to ME:I.
What does it mean for you to know that people — not just your fans — can perceive and enjoy everything you create while on stage? And what’s the overall emotion you aim to convey through your music to create a lasting impact on listeners?
Keiko: We all have unique voices — that’s what I love about this group because there aren’t two members with the same voice. Especially when we harmonize, and I think that comes out very well in “Hi-Five.” So, when we perform, the audience can enjoy our vocal colors, almost like a 3D sound system, and immerse themselves in that.
Kokona: We are a large group and I believe that’s our strength in giving power to our performance, and the audience can perceive it. This comes out through not just the singing but also our choreography. We create big formations, and each of our moves [reflects] the essence of each member, so it transforms into this powerful energy we want to convey.**
Last month, ME:I celebrated 100 days since debuting. In a video commemorating this milestone, Momona said, “I think my love for the group grows, and I don’t know what the future holds, but I hope it’s a place I can have fun. ME:I will create the best place you can go.” How are you pursuing the creation of this future? Are you envisioning it step-by-step or focusing on a long-term goal?
Momona: We do a lot of different jobs, but at the end of the day, we are artists and idols. Music is at the core of what we do as a group, and we should not forget that. We hope one day we can perform in a venue big enough to bring many fans and watch us, somewhere like a dome, perhaps. That’s our long-term goal. We also want to have more and more songs so people who may not know us yet will get to do it and we want to make sure that our fans can enjoy them as well.**
Ultimately, we hope to become a group loved by many people and also have enough songs to perform a full concert. We will continue focusing on the musical side and aim to expand our discography.**
And what’s ME:I’s next dream?
All of them: We want to win the New Artist of Year Award at the Japan Record Awards! [Laughs.]
Miu: When we discussed our goals, we came up with participating in big television programs that we have here [in Japan] at the end of the year. We want to perform on those, or maybe we would like to go on a world tour. Personally, I would really like to come together with our pets, so we’ll have a pet party as a group. [Laughs.] Also, it would be nice to visit someone’s parents’ house and hang out.
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