In July, the retailer told Drapers that it will start stocking womenswear brands Vivere, Olivia Rubin and Sister Jane in August.
John Lewis became the first retailer to stock new premium brand Vivere. The new womenswear brand was launched on 6 July by The Radius Group founder Damian Hopkins and fashion designer Savannah Miller.
Today (6 September), the John Lewis Partnership confirmed all 19 brands that will be added to its third-party brand offering.
The new additions include 10 womenswear brands, six brands offering both women’s and menswear, two accessories brands and one specialising in footwear.
Brands launching in John Lewis for AW23:
Fabienne Chapot – womenswear
Sister Jane – women’s occasionwear
Equipment – womenswear
Leon & Harper – womenswear
Olivia Rubin – womenswear
Vivere by Savannah Miller – womenswear
Batsheva x Laura Ashley – womenswear
Soeur – women’s clothing, accessories and footwear
Accessorize Swim – women’s swimwear
Roxy – women’s sportswear
Hoff – women’s and men’s footwear
Uskees – women’s and men’s casualwear
Peregrine – women’s and men’s casualwear
J.Lindeberg – women’s and men’s casualwear
Berghaus – women’s and men’s outdoorwear
Icebreaker – women’s and men’s outdoorwear and knitwear
Quicksilver – women’s and men’s sportswear
Kipling – bags and luggage
Lipault – bags and luggage
John Lewis commercial director Kathleen Mitchell said: “We have long been the place where brands come to life, whether that is hosting global names or nurturing newcomers. Last year was our biggest year for fashion, it was up 13% on the year and we’ve seen a really strong response to spring/summer[23] – so we believe we are on the right track.
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“Building on this momentum, we look forward to introducing more exciting new brands to our customers this Autumn, cementing us as the style destination for mid-premium fashion on the high street.”
John Lewis head of fashion brands, Beth Pettett, said: “We will continue to both tailor our offer to our customer needs and also search and discover the best new brands to bring to them.
“It is important that we offer something distinct and different to the product they can find elsewhere. What I’m most excited about with this season for fashion is the launch of our new boutique brands which include some fantastic exclusives such as Vivere and Batsheva x Laura Ashley. By bringing in these contemporary brands not only are we appealing to new shoppers but we are offering something exciting and surprising to our existing customers.”
