Apricot Crush Trends for Spring 2024 Color Cosmetics

WGSN’s Color of the Year for 2024, Apricot Crush, is showing up in Spring 2024 makeup products. It calls to mind the “antioxidant-rich benefits of apricots and oranges, as well as the beauty found in nature,” said the market research firm.

Color cosmetics brands such as Huda Beauty are embracing warm undertones with peach-hued products, as seen here.

Last summer, peach blush was slowly on the rise, as reported in Happi.

Pretty in Peach

Pantone 13-1023 Peach Fuzz is the new Pantone Color of the Year selection for 2024.

“A cozy peach hue softly nestled between pink and orange, Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel and heal, and to flourish—whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director, Pantone Color Institute.

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