Essie is inviting users of its products to express themselves with nail art through the launch of its new DIY design destination—nail art studio.
Through this initiative, the brand is showcasing two new technologies within its portfolio, jelly gloss and special effects, which are designed to help consumers achieve creative finishes and washes of colors, per the brand.
[Read more: Sally Hansen launches limited-edition Ring Pop collection]
Jelly gloss, which is crafted with a sheer yet buildable formula, offers nine shades—arctic jelly, ink jelly and cheek jelly, among others—that can be worn alone, layered or paired over any other nail color.
