Fruity Booty is betting on a summer in Marseille

The London-based brand specialising in lingerie and swimwear offers a getaway to the south coast of France.

Inspired by the “happy holiday routine of lunch and dine, lunch and dine, lunch and dine” and the essence of the Mediterranean, Fruity Booty has come up with the ultimate holiday silhouettes. Lightweight, sexy, summery pieces for beach-going and swimming in the sea (or pool) without ever losing style, like the red Sun Siren bikini, striped shirts, plaid dresses, lingerie sets and baggy briefs.

“We wanted to create summer clothes for swimming on the rocks or sipping a drink at sunset. And it wouldn’t be a Fruity Booty summer collection without fresh underwear and swimwear, which have been lovingly designed to mix and match,” says the brand team.

Visit the Fruity Booty website and discover all the options.

And speaking of summer proposals… Stüssy and Nike will launch a surf capsule collection.