How Frieze Seoul left the city’s fashion week in the dust

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Seoul Fashion Week had the potential to shine. A significant injection of funding from the Korean government; highly adored ambassadors in the form of girl group Newjeans; and a healthy blend of regular and new fashion brands were among the event’s strengths. But ask any bystander in the city, and you’d be hard-pressed to find someone aware that fashion week was even taking place.

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