The issue
All women experience pressure to conform to certain beauty standards. But, for black women and girls in the UK, many aspects of their daily lives are impacted by Eurocentric standards that often dictate what is beautiful.
This unfair treatment includes judgment based on hair texture and discrimination against protective hairstyles including braids, locs and twists. Black children have been sent home from school for their hair being ‘too big’ and ‘full’ and black women often face discrimination in the workplace for wearing their hair in natural styles.
What we can do about it
In fact, one in four black adults in the UK have been sent home from work or faced disciplinary action as result of wearing their hair in a natural or protected style. And, 51% of black children have been sent home from school due to wearing their hair naturally or in a protective style.
Dove believes that every woman should be free to celebrate their own beauty. That’s why it is supporting the Halo Collective and individuals who are calling for legislative change on race-based hair discrimination.
It’s time for every girl and women to have the freedom to wear their hair their way.
You can take action by signing a petition to add your support to create more effective legal protection.
