Luna Magic Beauty: What Happened To The Brand After Shark Tank?

With national retailers carrying Luna Magic, it’s no wonder the company remains in business and seems to be doing well. As of 2023, Luna Magic’s estimated net revenue is around $1.5 million. Since the company continues to grow, it’s allowed Mabel and Shaira Frias to expand their product offerings. Besides their colorful eyeshadow palettes, the company now sells various beauty products. From false lashes to bronzers, there are plenty of new products to continue the company’s success.

Besides their makeup offerings, Luna Magic remains in business due to its owners’ expertise in developing a successful brand for women of color. They explained to Latinas in Business, “We know from industry data that the multicultural customer (especially Latinas & African-Americans) spend a sizable amount of money on makeup and beauty products, but there needs to be a better way for beauty companies to speak to this consumer base in an authentic way, and that is where our company comes in.”

Both Frias sisters are routinely seen attending conferences and giving advice to buzzing new entrepreneurs looking to break ground in their industries. Via their initiative “Mentor Magic,” the Frias sisters gather current and future entrepreneurs for a chance to ask business and mindset questions to further their careers. There’s no doubt that Luna Magic will remain in business as long as they continue investing in their community and offering their unique perspective on beauty products.

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