Pardon My Fro Haircare Launches #JuicyCurlChallenge

Calling all Afro queens.


Black-owned beauty and lifestyle brand Pardon My Fro’s haircare is calling on all Afro queens to partake in its first #JuicyCurlChallenge. 


Ladies from across the US are recreating the hairstyles from haircare line’s Pardon My Fro’s packaging, and now have a chance to win $1,000.



Launched in January 2023 with PMF Haircare with six vibrant and nourishing products for the “afro-obsessed” woman, the PMF Haircare line is available at and Walmart stores nationwide. The collection includes the essentials for styling and protecting curls: Moisturizing Hair Milk ($16.50); Detangler Leave-In Conditioner ($16.50); Curl Enhancer Cream ($16.50); Volumizing Mousse ($15.50); Edge Boss ($16.50); and Hair & Scalp Oil ($18.00). All of the products include natural, vitamin-rich ingredients such as argan oil, jojoba oil, aloe and shea butter to nurture natural tresses from root to tip.


To enter, brand fans are being asking to post a reel on Instagram or TikTok using their favorite Pardon My Fro hair product, tagging #JuicyCurlChallenge to be considered. Pardon My Fro is looking for the boldest hairstyles, welcoming self-expression. Pardon My Fro’s Founder Dana Bly created the illustrative designs of illustrative “dolls” to represent inclusivity and diversity among Black women, including Genesis, Harlem and Harmony. The challenge promotes natural hair, encouraging all women to go natural.


The Squad Snatched Hair Care Routine 6-Piece Set retails for $86 and is available at, and Walmart stores nationwide.


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