Blue Beauty is a hot trend for 2024, according to Pinterest.
Frosted blue eyeshadow. Coffee brown lip liner. And a rooibos red pop of color for the lips or cheeks. Makeup consumers are getting back to bold hues for spring 2024 influenced by the latest content creators on TikTok. Celebrities are also getting involved in marketing campaigns to promote the latest innovations in eye, lip and facial color cosmetics.
The US beauty industry, inclusive of mass and prestige brands, experienced consistent double-digit dollar growth during the past year, according to Larissa Jensen, senior vice president, industry advisor, beauty at Circana. But prestige beauty is the standout.
“Prestige beauty products—like makeup—have become the little luxuries in which consumers can invest to treat themselves,” she said. “This mentality has proven to be a key driver of the strong performance happening across beauty categories. Key dynamics fueling this performance include who is shopping, how often they shop and where they are shopping.”
Within prestige makeup, lip makeup was the strongest performer, growing at twice the rate of the overall category, up 31%, led primarily by products such as tinted lip oils and balms, added Jensen.
Check out this chart to learn more.
NYFW 2024 Trends
Fashion Week is another place to watch what’s next in makeup.
After all, color cosmetics brands—like the fashion houses they’re working with—showcase the hottest new products first on the runway almost a year prior to launching in stores and online.
At Victoria’s Secret’s Pink Carpet event held last Fall during New York Fashion Week, Spring/Summer 2024 makeup looks were “layered and nuanced, blending classic runway and modern red carpet. Skin glows from face to body, creating a radiant backdrop for dramatic eyes and bold lips,” according to Pat McGrath, who created the looks for the show.
“The looks are customized for each model to celebrate their individuality,” added the beauty expert, who recently added some luminescent metallic sheen eyeshadows to her own beauty line.
For the Spring 2024 collection at L’Agence, the California-based brand brought out its Parisian influence with a Renaissance Revival collection. The multifaceted range is described as angelic with a romantic point of view, according to the company. The makeup look was created by Stila Cosmetics’ Global Head of Artistry Charlie Riddle, who created an “edgy juxtaposition of ethereal angel and dark moon looks” on the runway models.
Warm tones are big for lips and cheeks, as seen at Pantone.At Paris Fashion Week, Arbane Beauty Lab debuted at the Rabanne Spring/Summer 2024 show with makeup designed by Beauty Creative Director Diane Kendal. Inspired by the futuristic fabrics, the collection’s unexpected sparkle, matte, gloss and metal finishes take their cue from “the iconic codes of The Maison,” said the company. Each formula is vegan and sustainable. The products are now available to the masses at Ulta.
Red leads the way, according to the Pantone Fashion Color Trend Report Spring/Summer 2024 edition created for New York Fashion Week. According to the Pantone Color Institute, the colors “infused with a hint of nostalgia yet at the same time speak to transformation as we embrace a more positive way of living.”
“Colors for NYFW Spring/Summer 2024 inspire feelings of release. Opening the imagination and amplifying and liberating our own unique artistic spirit, they enable us to express ourselves in more inventive ways,” noted Leatrice Eiseman, executive director of the Pantone Color Institute.
Rooibos tea, described as full-bodied red imbued with rich, woody notes, will be seen in lipsticks, nail colors and blush for the season, according to Pantone.
Pantone 13-1023 Peach Fuzz is the Pantone Color of the Year for 2024. This blend between pink and orange will be used in lipstick, blush and other color cosmetics. (Learn more on the sidebar on the next page!)
In contrast, social media outpost Pinterest predicts “Blue Beauty” is the hottest hue for 2024. With more than 480 million monthly active users, Pinterest remains a leader in trendsetting, covering a wide array of categories including fashion, lifestyle, finance, travel and beauty. Each year, Pinterest releases what it calls its “not-yet-trending” trend report ahead of the coming year.
Aquamarine makeup is back and bolder than ever, according to Pinterest. Gen Z and Millennials will search for “blue glam makeup” and “pastel blue eyeshadow” as they find ways to incorporate these 1960s staples into their modern beauty routines. Blues will enhance nails and eye lids.
Sara Mitzner, vice president of marketing at AS Beauty New York, which owns makeup brand CoverFX, told Happi that people will see more brown around town.
“The ‘espresso makeup’ look is exploding as the new beauty trend to kick off 2024,” she said. “The monochromatic look features deep-brown tones on both the eyes and lips for a muted, but intense look. Cover FX’s Custom Enhancer Palette is just one of many deep brown-toned products that can give a rich look while incorporating a bit of shimmer.”
According to Mitzner, another major color trend this year is frosted eyes.
“It has consumers taking inspiration from many past decades including pastels from the 60s or a shimmery aqua look from the 80s,” she told Happi.
About Face is an indie beauty brand created by Halsey.
The celebrity factor is still key components in new color cosmetics campaigns. In early 2024, Nigerian-American actress Joy Sunday was named global ambassador of Lancôme. Sunday’s TV and film credentials include “Dear White People,” “Bad Hair” and “The Beta Test” among others. Most recently, she portrayed Bianca Barclay in the Netflix series “Wednesday.”
Lancôme said Sunday’s “positive personality and innate talent” make her an ideal fit for the company.
Lancôme has two new launches for Spring 2024. Its new multi-use Idôle Tint can be used as a soft eyeshadow, graphic eyeliner, natural-looking blush or luminous highlighter, said the company. It is available in seven shades: Sunburst, Desert Sand, Hot Lava, Sienna, Sand Storm, Canyon Rose and Earth Berry. Also out now is L’Absolu Rouge Intimatte Blushing Nudes, a range of lipsticks offering a blurred matte finish with a gliding texture to deliver a plush feeling for up to 12 hours.
No one understands the transformative power of makeup better than Gwen Stefani. Her makeup brand GXVE Beauty was added to Ipsy’s Icon Box earlier this year.
“Before music there was makeup. I’ve been into beauty since I was a little girl and I was always fascinated by Old Hollywood glam,” said Stefani in a statement. “Having my own beauty brand is a dream come true and I can’t wait to see the looks the Ipsy community creates with my Icon Box.”
Available by subscription only, the Icon Box by Ipsy is a quarterly upgrade offered exclusively to Glam Bag by Ipsy and BoxyCharm by Ipsy members. Icon Boxes are curated by the biggest names and brands in beauty, including Patrick Ta, Khloe Kardashian, Alicia Keys, Becky G, Anastasia Beverly Hills, Vanessa Hudgens and McGrath. The Gwen Stefani curated collection will feature her best-loved products from brands like Charlotte Tilbury and her very own GXVE Beauty.
Of the eight products in the box, five are selected by Stefani and three are chosen by members from an assortment personalized by Ipsy’s curators, who tailor boxes to individual preferences using their expertise and proprietary AI technology. This curated experience, according to Ipsy, provides buyers an unmatched level of choice and control over the products they receive.
Actress Madelyn Cline is the newest Revlon brand ambassador. The 26-year-old is best known for her roles in “Outer Banks” and “Glass Onion: A Knives Out Mystery.”
“I love makeup and it’s been a dream of mine to partner with a brand as iconic as Revlon,” she said. “I couldn’t be more excited to join the ranks of Ashley Graham, Megan Thee Stallion, and all of the amazing global brand ambassadors who came before them. Makeup is a tool I use to feel more creative and confident, whether I’m on set, the red carpet, and just every day – and with this partnership, I’m thrilled to be able to inspire other women to live boldly and feel empowered.”
BB Cream is the newest debut at Kosas.
As a global brand ambassador, Cline is the face of the Revlon brand and is featured across the full marketing mix including on in-store displays, at retailer events and in campaigns.
Revlon’s latest launch, Illuminance Collection, combines the benefits of makeup and skin care. Products span from a tinted serum to a moisturizing foundation.
Fans were also said to be captured by the makeup looks spotted at the “Mean Girls” musical movie premiere this year. Reneé Rapp’s go-to makeup artist Taylor Fitzgerald wore Revlon’s ColorStay Eyeliner in black to create Renée’s captivating look, showcasing a bold smoky eye, said the company. Fitzgerald shared a product breakdown of Reneé’s look on her Instagram story, calling the eyeliner “my No. 1 staple in my kit for inner rim liner at the moment.”
Prada recently revealed the stateside launch of Prada Skin and Prada Color. Across both categories, skin-conscious and potent formulas are encased in minimal yet sophisticated packaging that is unmistakably Prada, said the brand. Developed with refills, the product design presents one Prada Beauty experience that brings together codes of luxury, functionality and responsibility in its intention and execution, according to the brand.
The Prada Color range covering eyes and lips offers “maximal expression with minimal effort from versatile fashion-curated colors and smart textures.” The lipsticks provide two perspectives on matte, inspired by the ubiquitous mattified lips seen on Prada runways since the brand’s first Ready-to-Wear show in 1988. Drawing from the Prada fashion archive that holds 27,000 textiles and patterns, the eyeshadow palettes showcase an unexpected curation of pigments in dynamic finishes, said the company.
A mass market staple, CoverGirl recently launched Lash Blast Cleantopia Ultramarine Mascara. Ultramarine pigments provide for an intense black color with a hint of blue for the ultimate eye-popping effect, the company says. Key ingredients include aloe leaf extract, ceramide and sustainably sourced rainforest maracuja oil.
L’Oréal Paris added Infallible Up to 24H Fresh Wear Blush to its Infallible franchise. As the first blush with up to 24 hour wear, this blush is formulated with the same base formula as the brand’s Infallible Foundation in a powder with a decreased pigment load to help consumers achieve a healthy-looking complexion.
According to the company, its smooth application and easy bendability ensure an even look with a soft-matte finish.
Also new at L’Oréal Paris is Infallible Matte Resistance lipcolor. L’Oréal Paris is launching its newest liquid lipstick with up to 16 hours of comfortable wear.
Infused with hyaluronic acid and equipped with a precise custom-made applicator, Matte Resistance goes on glossy and leaves lips with a powdery, ultra-matte finish, said the Happi Top 30 company.
Longwear blush and lipcolor are both still selling well in beauty.
MAC Cosmetics is celebrating its 40th anniversary with a matte lipstick line. The new MACximal Silky Matte Lipstick is a 40-shade collection that offers a reformulated, refreshed version of the brand’s matte lipstick that has been reportedly “maxed out” to give lips more matte color with 12-hour wear and eight-hour moisture, according to the company.
Charlotte Tilbury is expanding her renowned Hollywood franchise with its first lip range. Hollywood Beauty Icon Lipsticks are now available in high color-impact modern matte reds and soft satin shine pinks.
According to the brand, the line is inspired by the “glowing lights of old Hollywood, the red and pink lip collection bottles real-life star confidence.”
BB cream is back at indie beauty brands such as Kosas. The company’s new BB Burst joins the Tinted Skincare Lineup as a new everyday essential that is described as a gel cream that delivers a hydrating burst of skin care, light buildable coverage and a blurring effect for a smooth, fresh, vibrant look. Available in 24 shades, BB Burst is said to go on like a moisturizer. Copper peptides plump and firm while zinc oxide soothes sensitive skin and helps with redness.
The brand enlisted influencer Madeline Argy to be the face of the launch campaign. When the Kosas team discovered Madeline Argy, they instantly felt like she was the embodiment of the Kosas brand mission, which is to evolve beauty’s mindset to reveal, express and feel comfy in your skin.
According to Kosas, she invites her audience into an intimate, engaging world of self-exploration that is full of humor, a willingness to break convention and embracing being young and free.
About-Face Beauty, the makeup brand co-founded by Ashley Frangipane (professionally known as Halsey), recently rolled out The Performer, billed as a skin-first complexion collection.
The new foundation range brings inclusivity to the forefront, with 45 multi-faceted shades made for all.
“I created The Performer to be your ultimate base layer. As a performer in many senses of the word, my face takes center stage,” said Halsey, who is chief creative officer and head makeup artist for the brand. “It’s incredible to now have a holy grail complexion product that doesn’t mess with my skin. It’s high action. It’s artfully designed. And no matter how you apply, it’s a true star performer.”
The hybrid foundation is buildable, breathable and wearable for up to 12 hours, said the company. It is infused with more than 17 skin care ingredients including blue agave to hydrate and plump, wintergreen to calm blemishes and chlorella, which is packed with vitamins to energize skin barrier. Additionally, The Performer’s custom bottle features an oversized doe-foot applicator to provide users with the ideal amount of product in one swipe for a more even and easy application, according to the brand.
Tarte has expanded it its top selling Maracuja makeup line with a new lipliner in 13 shades. The Maracuja Juicy Lift Liner features a uniquely angled tip. The thin edge lines lips with precise detail, while the flat side shades and fills lips with rich pigment. Featuring a long-lasting formula with hyaluronic acid for a plumping effect and nourishing maracuja to smooth the look of lip lines, the new liner is a must-have for winter, said Tarte in a statement.
The launch follows the debut of Maracuja Juicy Lip Plump Shimmer Glass—the same viral maracuja juicy lip plump formula made in a new shimmer, glass finish. It uses glossy duo chrome pearls that melt for a multidimensional, juicy shine without excess iridescence, according to the brand. The plumper also contains Cushion Comfort XL Complex with hyaluronic acid, maracuja and more than 10 superfruits to visibly smooth and plump lips.
One of the hottest trends on TikTok right now is the Mob Wife look—think Carmela Soprano. Soon to replace the clean girl aesthetic, makeup and skin care brands are promoting products to obtain this 2024 look. Tarte Maracuja Juicy Lip Liner in Brown is a big launch for Tarte so far in 2024 that taps into Mob Wife mentality.
For fall/winter 2024, we’ll see a rise in the pearl skin trend, especially with the overflow of “coquette-core” everywhere you look, noted Mitzner of Cover FX/AS Beauty.
“This trend gives the face a glowing, pearl-like radiant finish that contours the face without glare and the key to achieving the perfect ‘pearl skin’ look is a hydrated base like you’d receive with Cover FX’s Gripping Primer and an even skin base,” she told Happi.
From its research, Spate contends higher end, natural components in eye makeup could be an opportunity for color cosmetic development in 2024.
As Spate notes, eye makeup has always been a mixed bag, with some people opting for over-the-top shadows and colored liners, while others stick to what they know, never venturing outside of a neutral look.
But what benefits are consumers looking for when it comes to their eye makeup?
In the world of benefits, there’s a growing interest in both non-toxic and luxury when it comes to the top growing eye makeup benefits on US search,” according to Spate.
And while it’s evident that certain brands are dominating this search space, the overall trend indicates a renewed consumer interest in luxury color cosmetics, Spate concluded.
According to Jensen at Circana, the beauty industry outlook overall remains strong in 2024, which is “extraordinary given the phenomenal growth it has experienced for the past two years,” she said.
“We anticipate this success will continue for both the mass and prestige markets, although we expect prestige will continue to outpace mass over the next 12 months,” contends Jensen.
“Regardless of which side of the business, consumers are very engaged with beauty products—not only in a physical sense, to enhance their appearance, but also to meet their inner, emotional needs.
“Beauty brings joy, which is a universal aspiration. My call to action for brands and retailers is to ensure you harness this high engagement to drive growth into 2024 and beyond.”
 It’s a peachy keen idea! Pantone 13-1023 Peach Fuzz is the new Pantone Color of the Year selection for 2024. “A cozy peach hue softly nestled between pink and orange, Pantone 13-1023 Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing, conjuring up an air of calm, offering us a space to be, feel and heal, and to flourish—whether spending time with others or taking the time to enjoy a moment by ourselves,” said Leatrice Eiseman, executive director, Pantone Color Institute. “Drawing comfort from Pantone 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing. An idea as much as a feeling, Pantone 13-1023 Peach Fuzz awakens our senses to the comforting presence of tactility and cocooned warmth.” The introduction of Peach Fuzz also marks the 25th anniversary of the Pantone Color of the Year program. First introduced by the Pantone Color Institute in 1999 with the Pantone Color of the Year, Pantone 15-4020 Cerulean Blue, the color authority says its color of the year captures “global zeitgeist, serving as an expression of a mood and an attitude on the part of the consumer.” Laurie Pressman, vice president of the Pantone Color Institute, commented on the 25th anniversary: “In the spirit of Pantone 13-1023 Peach Fuzz, we reflect back on the last 25 years of the Pantone Color of the Year program grateful to provide an avenue where designers and color enthusiasts all over the world can engage in a conversation about color, be inspired by color and showcase their creativity within their communities. “We look forward to continuing this for many more years to come.” |
