Regent Street given boost by launch of 4 new flagships

london flagships

London’s West End has been bolstered with the addition of four new flagship stores opening in autumn 2023.

Spanish women’s fashion retailer Bimba Y Lola has opened the doors to a new 4,000 sq ft store at 211-213 Regent Street, featuring curated collections, a brand showroom and a programme of events, making it the brand’s most active flagship globally.

Paul & Shark, the casual Italian clothing brand founded in 1975, opened its only UK store at 233 Regent Street today, marking its return to the UK high street.

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Designer trainer retailer Hoff is also launching its UK flagship store at 205 Regent Street as it makes its debut on British shores, set to open next month.

Elsewhere on the famous street, Ugg has upsized its Central London flagship location to 2,600 sq ft at 78 Regent Street, having previously occupied a smaller flagship on Glasshouse Street.

Bimba Y Lola chief executive Jose Manuel Martinez said: “This opening on Regent Street brings Bimba Y Lola to one of the most relevant fashion showcases in the world and is therefore a big step in our journey to become a truly global brand.”

Paul&Shark chief executive Andrea Dini added: “The opening of the Paul&Shark flagship store at Regent Street in London marks another important step for the brand, it’s an operation I strongly believe in, both from a commercial and image point of view.”

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