The big business of brows

Lisa Payne, head of beauty at trends intelligence agency Stylus, conceded in an email exchange that, currently, “eyebrow products account for a very small portion of the global color cosmetics market” — according to data provided by Euromonitor International, it’s less than 3%. (“Complexion products, lipsticks and eye colors” see the most focus, she noted.) However, “as more brands develop new and exciting products that take advantage of social media-driven trends, such as soap brows, or bleached brows,” she explained, “we predict this percentage will grow.”

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