India’s bridal shopping season is here. How can luxury brands tap in?

This article is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, weekly Technology, Beauty and Sustainability Edits and exclusive event invitations, sign up for Membership here.

Weddings are big business in India, and the market is growing at an exponential rate. Yet, the potential for luxury — which extends far beyond the bridal trousseau — remains largely untapped.

This post was originally published on this site