The Red Lip Effect: Does It Really Attract More Attention? What To Know

Wearing light pink lipstick can help you look sweet and flirty, black lipstick can make you look edgier or even goth, and an unconventional lip color like blue or green can help you give off wild party animal vibes, but don’t forget that red lips are your best bet for succeeding in the seduction game. “Red lips are universally appealing, possibly due to the perceived association with sexual arousal. This can be because it mimics vasodilation,” Dr. Holly Schiff, Psy.D., a licensed clinical psychologist, told Bustle.

Makeup artist and TikToker Ciara Ryan posted a video of an excellent example of the red lip effect. The makeup artist started the video with a more natural look and a somewhat quiet vibe. Then she transitioned to show off her makeup and a bold red lip, switching to a significantly more confident, sultry energy. Many viewers validated the red lip effect theory in the comments. One fellow user said, “This is the most empowering thing I have witnessed this year.” “A red lip is so POWERFUL,” shared a second person. That said, it’s clear the red lip effect is no joke.

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